The Ides of October
Monday, October 15th, 2007Hi, Al here, again (VP Operations). Our brand launch is rolling along smoothly! As of today, we have ads running in INSite Atlanta, Atlanta Intown, Creative Loafing, Atlanta Cuisine, Sunday Paper, Southern Voice, Atlanta Business Chronicle, Southern Beverage Journal, and all the college newspapers in town. If you saw our ad in one of these publications, and are reading this now, send me an email and let me know what made you go to our website and what your impressions are: al@1147vodka.com.
We sampled some Old Russian the other night. To be honest, it was the first time we had sat down to sip our own product in over six months. And you know what? We were floored. Amazed. Overwhelmed. The entry was exceptional; the mid-palate, a symphony of different flavors … wheat, maple, pine, apples; the finish, as smooth as polished ice.
Our dining partners agreed. Let me tell you, these folks were confirmed non-vodka drinkers. They didn’t like vodka mixed, and they sure as hell didn’t like it straight up. At our insistence, they tried some Old Russian straight up …
A moment passed…
Their faces lit up, big smiles, and they said, “I didn’t know vodka could taste this good!”
I’m not making this up.
When you try Old Russian, I’m betting you’ll have the same reaction.
That’s about it for now. Oh — our Christmas packages will be here in mid-November. That’s White Birch in a 750 ml size, with two free shot glasses. A perfect gift for any occasion.
Na Zdorovye!
Al
P.S. As of today, we’re in 39 stores. Check it out at http://www.1147vodka.com/buy.html
Also, some great new links to all things Russian: http://www.1147vodka.com/links.html