Archive for February, 2008

Georgians for Sunday Alcohol Sales

Wednesday, February 27th, 2008

Blue Laws

Because we’re based in Atlanta, Georgia, we thought we would comment on an issue of concern to all Georgians.  Georgia is one of only three states that still prohibit sales of alcohol on Sundays for off-premises consumption.  In other words, liquor stores and other stores may not –by law — sell alcoholic products on Sundays.  (Here’s a chart summarizing alcohol regulations for each state.)

Laws such as these — known as blue laws, have been around since time immemorial. Originally conceived as a method of encouraging (and even enforcing) church attendance, the laws were put to Constitutional challenge 1961. In that year, the United States Supreme Court decided McGowan v. Maryland, which held that Maryland’s Sunday closing law violated neither the Free Exercise Clause nor the Establishment Clause of the First Amendment.  The court reasoned that, although the laws had their origin in promoting attendance at Christian religious services, the contemporary Maryland laws were intended to promote the secular values of “health, safety, recreation, and general well-being” through a common day of rest.  That this day coincided with the Christian Sabbath neither reduced its effectiveness for secular purposes nor prevented adherents of other religions from observing their own holy days.

As a result of the McGowan decision, each state may decide for itself whether and how to prohibit Sunday sales of alcohol.  In particular, it is the purview of the legislature of each state to make these decisions.

A movement is afoot in Georgia to repeal the state’s ban on Sunday alcohol sales.  Senate Bill 138 would repeal the statewide ban and allow each county or municipality to decide the issue for itself.

Many members of the alcoholic beverage industry oppose S.B. 138 and seek to keep the current ban in place. Essentially dropping the argument based on a day of rest, these industry members argue that they should not be obligated to be open on Sundays — as they would be forced to do if grocery chains, already open on Sundays, were allowed to sell beer and wine, and if large liquor superstores decided to take advantage of the extra day of sales by staying open on Sundays (aided by their more bountiful cash flows and labor pools).

We respectfully demur from the views of our fellow industry members, and we wholeheartedly support the liberalization of Sunday alcohol sales. Even accepting McGowan as the law of the land, the government has no more legitimate right or interest in promoting a “day of rest” than it does in promoting Sunday church attendance.  How to spend one’s time on Sunday, or any day, is a matter for free and independent citizens to decide for themselves.  As for the supposed threat from grocery chains and liquor superstores — well, that’s competition for you.  If Sunday alcohol sales were allowed, no one would “obligate” any particular store to remain open.  If a store remains closed but is economically penalized in the form of business lost to stores that stay open, that is no more an instance of “coercion” than losing business because you carry unpopular brands or keep your prices too high.

If you agree that the current statewide ban on Sunday alcohol sales is an inappropriate intrusion into the lives of Georgians, and want to help change it, please consider signing this online petition urging the General Assembly to pass S.B. 138 and Governor Sonny Perdue to sign it. You might also consider contacting your Georgia state senator to let him or her know you support the bill, want your right to drink free of state interference, and don’t want to live in a nanny state. Finally, consider a telephone call to Lieutenant Governor Casey Cagle’s office at 404-656-5030. More information on the Vote Sunday Sales website as well as this group on Facebook.

Shaken not stirred, or stirred not shaken?

Tuesday, February 26th, 2008

The debate is neverending over how to mix the perfect martini. Personally, we follow a few simple rules:

1. If it contains actual berries, or other fruits or vegetables that might get pulverized from shaking, leaving a detritus of atomized plant matter floating in your glass, stir it.

2. If it contains juices or creams or other liquors that don’t mix well with vodka, shake it.

3. If you don’t want it cloudy (which comes from “chill haze”), stir it.

4. If you don’t want tiny bits of ice cluttering up your tongue and distracting your taste buds, stir it.

5. If, above all else, you want it cold, shake it.

Our recipe for an ideal martini? Chill a bottle of White Birch or Old Russian to a steady 32 degrees. Pour into a vodka flute or martini glass, and add your favorite garnish. Voila! No need for any decision trees. And your date will thrill to your smooth, fluid presentation of a delicious potable without all the martini-tumbler cacaphony, arm-flailing-induced neuralgia, messy strainings, and dirty bar ware sitting in the sink.

Little known alcoholic accessories, from A-Z

Tuesday, February 26th, 2008

Remember “beer goggles,” the magic spectacles that make everyone else look more attractive after you’ve had a few beers?  Well now, from the weekly newsletter for Harvard Business School students, comes this compendium of other, hitherto unknown, alcoholic accessories. Our favorite:

Sambucca Sense: . . . the extrasensory perception allowing you, when very drunk, to tell that although the guy in front of you just said something fairly reasonable, what he actually meant was something very offensive about your mother. Obviously this deserves a punch in the mouth.

“Wait, did you just move ‘em? Now I don’t know which one’s which!”

Monday, February 25th, 2008

Hilarious video on how not to conduct a blind vodka taste test. True, it was just some guys out having fun, but it could also be a case study on alcohol testing protocols. See how many mistakes you can spot. Or don’t.

Cutting through the hype: what makes vodka good, and how to enjoy it

Monday, February 25th, 2008

Bottle of White Birch

Check out this groundbreaking article from L.A. Times reporter Charles Perry. 

Perry cuts through the hype about what makes vodka good and how to drink it.  For inspiration, he went right to the source: conoisseurs of Russian vodka.

Perry’s interviewees confirm what we’ve been saying all along:

1. Drink vodka chilled, neat, with Russian appetizers.

2. Yes, vodka does have a flavor you can taste — but it’s subtler than wine and takes practice to appreciate.

3. When choosing a vodka, go for taste, avoid “gimmicks and come-ons,” and be open to new experiences.  Do you buy the same wine every single time?  Why do so for vodka?

4.  Don’t fall for the “distilled seven times” trick.  Three times is plenty; anything more just washes away whatever flavor the spirit had in the first place.

За Здоровье! – Cheers!

In memory of a great man, installment 2

Sunday, February 17th, 2008

George Washington Life Mask

Who is this man?  George Washington, of course, the man without whom America could not have achieved independence (or kept it).  To honor our first president, we have chosen the above image, which is a life mask made of Washington and makes him come alive in the way that his many portraits (now irreversibly iconic in our minds) cannot, as well as this editorial in the Manchester Union Leader.  For the best short book about Washington, we urge you to read Founding Father by Richard Brookhiser.

Introducing the White Birch Girls

Friday, February 15th, 2008

The 2008 White Birch Girls

The White Birch Girls are the vanguard of White Birch Vodka, the spirit of a winter’s night.

You never know where you might find us.  We might be at a club or lounge, or at an exhibition or convention.  You might even find us at a hockey game or your local pub…

Our mission?

To mingle with customers and potential customers of White Birch Vodka (and its sister, Old Russian), present the brands in a fun and wholesome way, and spread good cheer throughout the communities of which we are a part.

 

 

 

 

 

For more information, see our page on the main website, or our group on Facebook.

White Birch sponsors the 2008 Atlanta Women’s Expo

Tuesday, February 12th, 2008

Women’s Expo Logo

The ATL Women’s Expo is in its 2nd year. Women from around Metro Atlanta gather to be educated, inspired, empowered, and most of all– to have fun. Vendors catering to the needs of women offer advice, information, and products that will enhance the lives of women who attend this one of a kind event here in the heart of Georgia.

What to expect? Put on your walking shoes and be ready to load up with information, products, and of course free samples! Have chefs show you how to use their cookware and test their food, cosmetologists transforming your appearance in the blink of an eye, and hear stories that will inspire you to improve your life.

Samples of White Birch Vodka will be poured in a special booth on the main floor. Also, White Birch will present Sunday at 3 p.m. on the main stage.

When:
Saturday, March 1, 2008 10 AM - 6 PM
Sunday, March 2, 2008 12 PM - 5 PM

Where:
Gwinnett Center
Sugarloaf & Satellite Blvd
Duluth, Georgia

Cost:
General Admission: $6.00
Senior Citizens: $5.00
Children 12 years and younger: Free

Directions: http://www.atlwomensexpo.com/Directions_Hours.htm

For information about the event, go to: http://www.atlwomensexpo.com/

SCHEDULE:

Saturday

11:00 AM Shopping Queen
Learn insider secrets that save you money!

12:00 PM skirt! Presents BORBA
Learn about the latest in skin care

2:00 PM AWE Awards
Come celebrate the accomplishments of Jovita Moore and our surprise Woman Entrepreneur guest

3:00 PM John Gidding
Learn how to improve the Value of your home with HGTV’s Designer/Host of Designed to Sell

4:00 PM Fabulous Makeovers
See the transformation of 3 women and learn how you can do your own Fabulous makeover at an affordable price

5:00 PM
Zoey Simone Boutique
Fashion Show

Sunday

1:00 PM

Warm Spirit
Bring out the spirit in you!

2:00 PM
Tomboy Tools
Learn how create great walls - Fast! & Easy!

3:00 PM skirt! Presents White Birch Vodka
Don’t Miss this Fun and Festive Event!

4:00 PM
Are You Smarter Than a 5th Grader?
Be a participant and win prizes!

Old Russian sponsors Limmud 2008 in Atlanta

Tuesday, February 12th, 2008

Limmud Atlanta 2008 Logo 

Old Russian Vodka proudly sponsors Limmud — Atlanta Southeast 2008

Something newish and Jewish is coming to Atlanta. It’s Limmud Atlanta + Southeast, March 1-2, 2008, at Oglethorpe University. Limmud is a festival, a learn-in, a place to explore. Now spreading across the globe, Limmud is a gathering, a happening, a way to connect with Jews of all ages. And it’s run entirely by volunteers.

What’s the Schedule?

Join us at Oglethorpe University on Saturday evening after Shabbat for a magical havdalah, see the play “Walking in Memphis,” a one-man play about growing up Jewish in the South and stay for drinks and dessert at our Another Night at Ballyhoo party. Old Russian Vodka will be served!

The next day come back early to Oglethorpe University for morning exercise programs and a full day of presentations, workshops, performances and more running from 7:30 AM until 6:30 PM. For more details, see the schedule.

Choose from these and more than 50 other Sessions:
Moses in a Megachurch
Digging Your Jewish Roots with Farmer D
Joseph, Phone Home
What Madonna Doesn’t Know
Gefelted Fish: A Hands On Workshop
Is What’s Ours Really Ours?
The Race Beat: Press and Civil Rights
From Addis Ababa to Atlanta
Food as Sacrament: A Glutton’s Tour
Prayer for Jewish Agnostics
Is it a Mitzvah to Get Drunk on Purim?

What does Limmud Mean?
In Hebrew Limmud means “learning,” and that’s what this is all about. Using local teachers, artists, thinkers and writers — plus some special out-of-town guests — Limmud is blazing a fresh new path to make Jewish learning informal, inspirational, and unforgettable. Limmud’s unstuffy and experimental spirit explores the vibrancy of Jewish life through song, text, film, discussion, and hands-on workshops.

Full event info: http://www.limmudse.org/mc/page.do

Shalom!

Games are fun, but the pursuit of vodka is never trivial

Tuesday, February 12th, 2008

Madison Grill Logo

White Birch sponsors Trivia Night at the Madison Grill, 1375 Peachtree Street, Atlanta, GA. Tues., Feb. 19, from 6 p.m.-9 p.m.

Free admission. Vodka on the house from 6 p.m.-7 p.m.

The White Birch Girls will mingle with guests and demonstrate the product.

The Madison Grill’s website is: www.madgrill.com.

Opened in 2001 in the building that houses EarthLink’s worldwide headquarters, the Madison Grill is the brainchild of EarthLink president Mike McQuarry (who named the restaurant after his young daughter). Co-investors include members of the bands Sister Hazel and Collective Soul. The grill has accumulated quite an avid lunch following, attracting nearby office workers with its comfort food and spectacular people-watching opportunities. The modern decor matches dark hardwoods and copper light fixtures with contemporary art and huge arched windows, creating a warm, surprisingly low-key vibe for such a corporate environment. The food is equally homey, with simple dishes like meatloaf and a cornucopia of sandwich choices dominating the lunch menu. Dinnertime, though a bit slower, also offers a more expansive entree selection, including lasagna, pasta, and an array of vegetarian items, including eggplant Parmesan and a Mediterranean salad with grilled veggies, hummus and tofu.

We look forward to sipping you there!

A shift in Russian drinking patterns?

Sunday, February 10th, 2008

In Russia, “moderation” and “vodka” are not often thought of in the same sentence. But now, more Russians than ever are choosing to control their drinking.

Kudos to our friends in Russia! We wholeheartedly support responsible drinking, not least because we want you to remember the experience of our vodkas!

Snow, vodka and murder: mysteries with Russian flavor

Sunday, February 10th, 2008

Mystery novels set in Russia. (Courtesy Wichita Eagle.)

Diageo disses Sweden, goes for the Dutch

Friday, February 8th, 2008

Diageo, maker of Smirnoff, says buying a stake in Ketel One vodka makes for a better long-term strategy (with “greater potential for growth”) than buying absolutely all of Absolut from the Country of Sweden. (Here.)  Er, yeah.  It took a month to figure this out?

Yes, vodka is still relevant!

Wednesday, February 6th, 2008

Restaurants are getting creative to keep vodka sophisticated and sexy. Quips one restaurateur:

“I believe a martini is the best appetizer,” Nicola says. “It washes down the day, provides some attitude adjustment, gets you ready for dinner and gives you a nice little buzz. That’s really what everybody wants from a cocktail.”

We couldn’t agree more.

Because it was inevitable…

Wednesday, February 6th, 2008

The bacon martini has arrived.

Plan for tomorrow - drink vodka tonight

Monday, February 4th, 2008

Tips from the Moscow Times on how to avoid a hangover. Summary: choose vodka and eat Russian food whilst drinking. Hey, that’s what we’ve been saying all along!

Like the Svedka “fembot”?

Monday, February 4th, 2008

One ad copywriter sure doesn’t. Now it looks like Svedka is promoting the ‘bot for president. (And here.) All well and good, but we’ll leave politics to politicians (’bot or not), and keep our focus where it belongs: taste. Thoughts?

The day time stopped at Grand Central Terminal

Sunday, February 3rd, 2008


Awesome!