We’re confused, aren’t you?!
The owner of Swedish vodka brand Absolut has launched legal proceedings against Absolute Radio, for infringement of its trademark.
A spokeswoman for Absolut said:
“The reason for this is that we consider there is a risk of confusion,” she said. “We have a well known brand and there is an obvious risk of confusion between Absolut vodka and Absolute Radio.”
In a related action, Absolut vodka has also announced a lawsuit against the International Bureau of Weights and Measures for its use of the term “absolute zero” to refer to the temperature 0 Kelvin.