In Russia, “moderation” and “vodka” are not often thought of in the same sentence. But now, more Russians than ever are choosing to control their drinking.
Kudos to our friends in Russia! We wholeheartedly support responsible drinking, not least because we want you to remember the experience of our vodkas!
If you are a people person, with poise and enthusiasm, and would like to represent our vodka at parties and promotions, White Birch Vodka is looking for you! Please contact us at whitebirchgirls@1147vodka.com. While experience as a cocktail waitress or working around closely packed, boisterous crowds is preferred, it is not a must. If you are an attractive young lady, at least 21 years of age, who has an upbeat attitude and has a desire to be part of a fun team, we are looking for you. Generous hourly rates and extras included. You will also have the opportunity to be featured as a member of the “White Birch Girls” on our website and at promotions around town. Come be part of a fun team!
Above: Julia, a member of the Russian White Birch Girls. White Birch is the fastest growing vodka brand in Russia.
More at White Birch Girls and White Birch Vodka on Facebook.
What intrinsic features (e.g., taste, aroma, the way it feels in your mouth, temperature, vegetable it’s made from*) make a vodka desirable to you?
What images and other references does it seem most fitting to associate with a vodka that you find highly desirable?Ads for vodka fall into many categories. Plain text (Ketel One), provocatively dressed women (Skyy, Level), humorous bottle shots (Absolut), ads emphasizing ratings and taste (Grey Goose), and country of origin (Sobieski-Poland) are just some. If you are a consumer of vodka, what themes do you think are missing from the advertising landscape? What themes would you like to see associated with vodka? What themes strike you as so much hype? What themes would convey an attitude of authenticity?
–from Al Myers, director of operations
*Fine vodkas are made from wheat, rye, and/or barley. Other ingredients used to make vodka range from corn to molasses to potatoes to soy.